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Build your Caseload: 5 Tips for Mobile Practice

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2 min read

Hey there!

 

Are you interested in taking your practice mobile, but unsure how to find patients in your area? We put together five innovative strategies to help you market your services and build a steady stream of appointments. We hope these tips will help you feel confident in launching your mobile practice.

 

How to Build Your Caseload

 

1. Dominate your local Google and social media presence

  • Create a Google business profile to appear in local searches for mobile services
  • Run small geo-targeted Meta and/or Google ads aimed at your service area
  • Post in local Facebook groups and the Nextdoor app consistently
  • Create a social media page for your practice and share content on the convenience of mobile care, answers to common questions, testimonials and more
  • Use location tags and city-specific hashtags on social media posts

 

2. Partner with local businesses and organizations

  • Connect with brick-and-mortar clinics for overflow or non-emergency referrals
  • Partner with trainers, groomers, and pet service providers
  • Attend community pet events to introduce your services and approach to care
  • Get involved with local shelters to build trust and visibility

 

3. Make your clinic a moving billboard

  • Work with Jeremy at Wag’n Tails to design eye catching graphics for your mobile clinic
  • Make sure your name, phone number and website are clearly visible
  • Use bold messaging like “We Come to You” to quickly highlight service benefits

 

4. Offer a launch program (strategically)

  • Offer new-client wellness exams or bundled introductory packages
  • Provide added value (like complimentary nail trims or consults) for first visits
  • Focus on building long-term relationships, not just quick wins

 

5. Build a referral engine from day one

  • Ask happy pet owners for reviews soon after service
  • Create a referral rewards program
  • Send follow-up texts thanking patients and owners
  • With permission, share testimonials on social media and ask pet owners to reshare

 

Marenda Escobar

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